There are plenty of real estate agent tips out there, but most of them don’t apply to the holiday season. Many buyers and renters wait until after the holidays to make decisions, leaving the offices of many agents to feel more like ghost towns. However, you don’t have to sit around waiting for the calendar to flip.
By following these real estate agent tips designed specifically for the holiday season, you can close 2018 strong and prepare your business to start 2019 on the right foot.
3 holiday season real estate agent tips
1) Host a holiday party
People love holiday parties. If you have room in the budget to throw one for your clients and partners, do it. These are a great time to network with homebuyers as well as developers. Believe it or not, business does get done during the holiday season, but it only happens if you’re proactive.
If you don’t have the time or budget for a party, personally delivering gift baskets to clients is another good way to get some face time and ensure they are thinking about you. And don’t forget to mention any end of year deals or specials you’re offering.
2) Target international buyers
The domestic market is less active during the holiday season, but international buyers use this time to search for holiday homes and investment properties. Savvy real estate agents have recognised this trend and now target this group during November and December.
This is where Dot Property can really help. Our network of 10 websites welcomes visitors from around the globe, all them looking for property in Southeast Asia. Having your property listed on our network will ensure it is seen by overseas clients allowing you to bring in more leads during the holiday season.
3) Look into selling overseas property
It is important for real estate agents to have a diverse portfolio of properties. One of the best ways to increase your portfolio is to begin representing international real estate. Markets such as London will always be popular with buyers, but a lot of people prefer to work with a local agent.
And that’s where you come in. The holiday season is the ideal time to build connections with international developers and agents wanting a local partner. Commissions can be as high as three to five percent at international projects while in most cases you aren’t required to pay anything to represent the property.
Hopefully these holiday season real estate agent tips help motivate you to finish this year strong and set yourself up for a lucrative 2019.