ECI698513857 Exceptional Boutique Hotel Investment Opportunity in Kata, Phuket Asking Price: USD 28,571,429 (THB 1,000,000,000)

ECI698513857
Exceptional Boutique Hotel Investment Opportunity in Kata, Phuket
Asking Price: USD 28,571,429 (THB 1,000,000,000)

Economy-boutique asset with 258 keys, freehold ownership, and prime location just 850 m from Kata Beach — an ideal entry into Phuket’s tourism rebound.

Overview
A rare opportunity to acquire a well-positioned 3-star hotel in Kata, Phuket, is now available through Estate Corner International (ECI). The property operates with 258 keys, spread across a 5-storey building on a generous freehold land parcel of approximately 6,777 sqm (4-0-94.2 Rai). Featuring core guest amenities — lobby, restaurant, bar, swimming pool, and massage facility — this hotel is ideally scaled, well-located, and primed for further value creation.
Nestled in the heart of Phuket’s tourism engine, the hotel sits only 850 meters from Kata Beach and is close to major landmarks such as the Big Buddha. Guests benefit from easy access to markets, restaurants, and shopping, making it highly attractive to both international and domestic travelers.
Phuket’s tourism is strongly rebounding. In 2024, the island welcomed 8.65 million visitors, with average daily rates (ADR) reaching around THB 5,241 according to C9 Hotelworks. Demand is diversified — driven by visa-free policies and growth in key markets like Russia and India.
This hotel represents an appealing investment: stable operations, significant upside through repositioning or branding, and exposure to one of Thailand’s most resilient resort markets.

Property Overview
• City / Area: Kata, Phuket, Thailand
• Key Location Advantages: Close to Kata Beach, Big Buddha, shopping and local amenities
• Hotel Type: Boutique economy 3-star hotel
• Positioning: Mid-scale resort with leisure appeal

Investment Highlights
• Attractive entry into Phuket’s recovering resort market
• High year-round demand from international and domestic tourists
• Strong ADR trends and improving key performance indicators (KPIs) in Phuket
• Value-add potential: reposition for higher yield, introduce branding, or upgrade facilities
• Freehold structure offers long-term stability

Property Details
• Land Size: ~6,777 sqm (4-0-94.2 Rai)
• Built-up Area: 5 storeys (single building)
• Number of Rooms: 258 keys
• Room Types / Sizes: Standard double (20 sqm), 2 single beds (20 sqm)
• Facilities: Lobby, restaurant, bar, swimming pool, massage
• Condition: Operating, well-maintained
• Age of Property: Established asset
• Tenure / Land Title: Freehold

Financial Information
• Asking Price: USD 28,571,429 (approx. THB 1,000,000,000)
• Average Daily Rate (ADR): USD 99–150 (per Agoda listing)
• Average Price per Key: ~USD 110,741 (THB 3,875,968)
• Revenue Trends: Consistent operations, benefiting from Phuket’s tourism rebound
• Occupancy Trends: Supported by strong year-round demand
• Historical Performance: Backed by island-wide recovery: 8.65 million arrivals in 2024
• Projected Returns: Upside potential via repositioning, branding, or operational improvements

Location Advantages
• Proximity to Business / Tourism Districts: Central Kata, easy access to major tourist nodes
• Transport: Close to Phuket International Airport (direct access via road), well-connected by local transport
• Major Landmarks: Just 850 m to Kata Beach, near the Big Buddha, shopping, and dining
• Tourism Indicators: High international demand, strong leisure traffic, solid domestic support

Operational Details
• Management Structure: Currently owner-operated
• Branding Status: Unbranded boutique asset
• Operating Model: Managed in-house, offering flexibility for future branding or management contracts

Development / Expansion Potential
• Available Area for Extension: Potential to use parts of the 6,777 sqm land for additional development
• Expansion Opportunities: Additional rooms, F&B outlets, wellness facilities, or branded extension
• Zoning: Likely favorable for hospitality-related extensions (subject to local planning)

Market Context
• Phuket Hotel Market Performance: In H2 2024, ADR rose by 2.7% year-on-year and RevPAR increased 6.6%.
• Visitor Growth Trends: 8.65 million arrivals in 2024, driven by visa-free access and growth in key feeder markets.
• Supply Pipeline: New supply in Phuket remains moderate; some repositioning via conversions rather than large greenfield developments.
Supporting Documents
More supporting documents are available upon request, subject to formal process:
• Photos of the property
• Audited financial statements
• Recent valuation reports
• Floor plans
• Location map
(LOI, proof of funds, and NDA are required for full access.)

Call to Action
If you are an international real estate investor or hospitality group seeking a strategic entry into Phuket’s high-growth resort market, request the full financial package and recent performance data today.
Contact Estate Corner International to arrange a site visit or detailed discussion.
Estate Corner International
Mr. Sirapat Kettarn
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