Effortless living

Issue 15 | Feature brought to you by The View

People flock to Thailand’s largest island of Phuket to enjoy the picture perfect scenery that it offers. With the softest white sandy beaches that are met with gin clear waters, what is there not to love? To meet demand, Phuket’s well connected airport operates direct flights across the region and to the rest of the world including some far flung places.

The popularity of Phuket as a place to own a second home has resulted in a vast choice in the type of properties being built. From condominiums as close to the beach as you could possibly dream of, to secluded villas nestled up in the mountains with breathtaking views. Undoubtedly private villas are what people aspire to, but the upkeep and maintenance when it is not in use is enough to deter people to opt for condominium living instead. However, this needn’t be the case.

The View, a luxury low rise development on the hills of Kata, is the perfect mix of villa living with the ease and convenience you would come to expect in a condominium. The concept at The View is to create an environment as close as possible to feeling like you are in your own private home. But the beauty is that it all comes with added extras to embrace and to make things easy that are not found in a standalone villa.


Firstly, privacy is of paramount concern so each unit is cleverly designed to maximise this, and each has its own entrance to give the feeling of being a separate entity. This is achieved without compromising on the stunning panoramic view across to the Andaman Sea which every unit enjoys.

“When building The View, I felt it was important to correctly balance the look and style of the building while making life for the residents straightforward”, comments Alex Grabowski, chief executive officer at The View. “After all many of our investors are expatriates from across South East Asia, so they want to fly in, enjoy their time in The View, and then leave without having to worry about looking after it”.

Its slick minimalist design is akin to the latest architectural trends fresh out of a high end interior design magazine and not something you would expect from a bog standard residential development. The lines of the building create a style that seemingly fits with the rocks that The View was cut out of. The kitchens and bathrooms are from Denmark, a country known for its impeccable clean style and taste. And this consistently modern and contemporary theme runs through the rest of the project from the door handles to the gleaming glass sliding doors that open the property to its outside space.

At a few storeys in height and with some units have their own garden and pool for personal use adds to the feeling of a private villa. Each unit can be opened up to enjoy the breeze, and The View even has a helipad. The only one of its kind in the immediate vicinity and one of only six on the whole island, gives this residential abode that extra air of exclusivity and is ideal for VIPs seeking an even more convenient way to arrive.

Unlike private detached villas, residents at The View all have access to the facilities that include two swimming pools, one of which is an infinity pool, the spa, fitness centre and club house. Essentially The View provides the simplicity of condominium living, but in a prime hillside location, and by perfecting with precision a luxury haven ideally suited for those who want life to be effortless.