As Thailand’s economy and residential-property market are on the recovery path, property developers are resuming their new product launches and corresponding marketing activities and promotional tools. The latter includes housing fairs, which afford direct access to prospective customers. From 21 to 24 August, the Housing Finance Association, along with the Home Buyers’ Guide, is organising the “Home & Condo Expo” at the Queen Sirikit National Convention Centre in Bangkok.
At this annual, large-scale fair, visitors will get a chance to browse through special promotions on hundreds of new residential properties, including all types of houses and condominiums in every price range throughout the country.
Also, major financial and asset management institutions will be at the adjoining credit fair, facilitating homebuyers’ mortgage applications and addressing their home financing needs. Last year, customers applied for home loans worth a combined THB 11.78 billion. This year’s expo is expected to receive a good response, thanks to a pick-up in overall consumer confidence.
At the expo, banks and asset management firms will also be offering non-performing asset (NPA) properties and secondhand properties, with exclusive incentives to boost sales. For example, Siam Commercial Bank, the biggest housing lender among the country’s commercial banks, will grant buyers of its non-performing assets (NPAs) a reprieve for the first year. Meanwhile, Bangkok Commercial Asset Management is waiving the transfer fee for its NPAs at the event; Krung Thai Bank is offering a zero interest rate for 12 months for its NPAs; and the Government Housing Bank is offering an installment-payment deal for down payments for its NPA buyers, as well as an additional zero interest rate for another 12 months after the buyer has been granted a loan.
