New survey shows location and lifestyle drive Bangkok workplace preferences

Bangkok Workplace
A new survey from Nielsen Thailand, in collaboration with The PARQ by TCC Assets and managed by Frasers Property, takes a look at the Bangkok workplace

When someone is searching for a job, salary and title are obviously the driving factors of their decision. But the workplace itself is something more people are taking into consideration. A new survey from Nielsen Thailand, in collaboration with The PARQ by TCC Assets and managed by Frasers Property, delved deep to understand Bangkok workplace preferences. 

Like all things real estate related, location matters most. It was voted as the most important factor in regards to future Bangkok office satisfaction by those surveyed. A staggering 92 percent of respondents said the location of a Bangkok workplace was either extremely important or important.

As far as the exact location was concerned, being close to public transport is paramount with 72 percent of survey participants stating they don’t want their Bangkok office to be more than 500 metres from the nearest BTS or MRT station.

The changing face of the Bangkok workplace

Another key takeaway from the Nielsen Thailand/The PARQ by TCC Assets survey was the fact that many people expect their Bangkok workplace to offer more than just a desk, chair and computer.  

There were three major factors that increased workplace satisfaction. These are comprehensive services on-site, cutting-edge safety and security features and greenery and public areas for relaxation.

Health and wellbeing was a strong consideration with 92 percent of respondents claiming healthy food options on-site would help them eat better. And 93 percent of people asked believed fitness facilities in their office building and being nearby a public park would see them exercise more frequently.

“By understanding the evolving expectations of office workers, the growing awareness of convenience and quality of life, executives can improve their ability to attract and retain talents by creating a work space that integrates wellness, smart technology, and natural spaces,” Viraj Juntani, Executive Director, Consumer Insights, Nielsen Thailand, explained. “The uncovering of important measures in modern Bangkok office (features, location and facilities) and the ability to leverage the understanding of those measures is one of the keys towards increasing employee satisfaction.”   

About the survey

Nielsen Thailand, in collaboration with The PARQ by TCC Assets (Thailand) Co., Ltd. and managed by Frasers Property Holdings (Thailand) Co., Ltd, conducted a survey in November of last year. A total of 400 respondents living in Bangkok and aged 25 to 45, with an equal gender distribution, working for both Thai and international companies, were asked various questions about the workplace. The objective was to gain insights about Bangkok’s workers current work-life circumstances and their attitudes towards their workspace.