Market For Elderly Housing Shows Potential

Mature woman (small)As the world’s population ages, new housing developments and demands have emerged, with a focus on premium healthcare, safety and comfort for senior citizens. In Thailand, one such long-stay resort, Absolute Living (Thailand) Co., in Pattaya aims to capitalize on this business potential, with the recent opening of the Long Lake Hillside Resort, reports The Nation.

Providing an integrated resort for retires, the 36-villa property is located on 150 rai of land near downtown Pattaya. It features wheelchair access on its premises, including ramps and paths, as well as assisted living service with 24-hour care and professional medical staff on hand to handle emergencies. In addition, the resort leverages Thailand’s world class medical service infrastructure, service-minded staff and lower cost of living.

Current guests are Europeans, Australians, Americans and Japanese – most are in a high income bracket. For them, Long Lake Hillside Resort is a more affordable place to stay, especially for those from countries facing financial difficulties and reduced pensions.

Guests can elect to stay for a month to a year. A regular stay at the resort costs THB 45,000 to 50,000 per month and THB 120,000 per month with 24-hour health aides. Facilities include a library and games room, as well as space dedicated to arts and crafts, gardening, and cooking classes.

At present, there are fewer than 10 operators providing a similar service in the high-end segment of the market. Some business has been hampered by the current political crisis but in the long-term, Thailand possesses all the attributes to support business expansion and success.