Thailand’s secondary property market has been gaining increasing attention from both homebuyers and investors seeking worthwhile investment opportunities. One of the key organizations playing an important role in this market is Sukhumvit Asset Management Co., Ltd. (SAM), which focuses on managing non-performing loans and bringing assets back into the economic system.
In this interview, we spoke with Surathai Rajatanavin, Senior Executive Vice President of Sukhumvit Asset Management Company Limited, about the organization’s role, trends in the secondary property market, and the new campaign “SAM Installment Program”, designed to make property ownership more accessible to buyers.
SAM’s Role in the Secondary Property Market
SAM was established more than 25 years ago. Its core business is purchasing Non-Performing Loans (NPLs) from financial institutions in order to manage and restructure debt for borrowers.
For borrowers who are able to restructure their debt successfully, they can recover financially and continue their businesses. However, in cases where debt repayment is not possible, the collateral assets are transferred to SAM’s management and become Non-Performing Assets (NPA).
These properties are then managed and offered for sale to buyers in the market, including individual buyers, investors, and people looking for affordable housing options. The available assets cover a wide range of property types.
Why the Secondary Property Market Is Gaining Popularity
From SAM’s perspective, the secondary property market is currently growing steadily in popularity, attracting interest from both large investors and individual buyers.
One of the main reasons is the slow economic environment, which has limited consumer purchasing power. As a result, many buyers are turning to secondary properties that offer better value and greater affordability.
For SAM, this represents a key opportunity. The organization manages a large portfolio of NPA assets across the country, enabling it to meet the needs of buyers looking for properties in a variety of locations and property types.
Social AMC: SAM’s Social Responsibility
Beyond its business role, SAM also operates under the concept of Social AMC, which focuses on creating benefits for society.
One of SAM’s important roles is assisting small-scale debtors who may face financial limitations by providing guidance on debt management, debt restructuring, and access to properties at reasonable prices.
In addition, SAM supports initiatives such as the Debt Clinic Program, which serve as important mechanisms to help people manage and resolve their debt burdens in a sustainable way.
This concept reflects that SAM’s operations are not solely focused on maximizing profits but also on creating positive social impact.
“SAM Installment Program”: A New Opportunity for Buyers
One of SAM’s key campaigns is the “SAM Installment Program,” designed to make property ownership easier and more accessible.
Key highlights of the program include:
- Installment plans of up to 40 years
- 0% interest for the first 2 years
- Buyers can move in or start using the property after paying just 5%
This program helps buyers who may need additional time to apply for loans from financial institutions, as the approval process can sometimes take longer or involve eligibility limitations.
Target Groups for the Program
The primary target groups of this campaign include:
- Homebuyers looking for a property for actual residence
- Investors seeking value-priced assets
- Buyers who want better cash flow management when purchasing property
Paying installments with SAM during the first 1–4 years allows buyers to plan their finances more effectively, reduce financial pressure during the early stage, and prepare for applying for a mortgage in the future.
Investment Opportunities Through SAM Properties
SAM offers a wide variety of properties across locations nationwide. One of the key advantages of these assets is their value and investment potential.
Whether buyers are looking for a home to live in or seeking long-term investment opportunities, they can find properties that match their goals.
As the real estate market continues to adjust, secondary properties are becoming an increasingly attractive option, offering advantages in terms of price, value, and investment potential. With properties available nationwide and initiatives like the “SAM Installment Program,” SAM is becoming an important player in helping buyers gain easier access to real estate in today’s market.
Learn more: www.sam.or.th
Contact SAM: Call Center 1443
Line Official: @samline
