One step ahead of the game

Issue 13 | Feature brought to you by Boathouse Hua Hin

 

Building a new property involves indepth planning. Developers spend considerable time collaborating with designers, architects and real estate agents to research and determine how to ensure that their scheme will be a success story not only when it is launched, but also for years to come.

“Creating a new concept is one thing, but maintaining it and ensuring that it lasts is another story,” comments Praphaisith Tankeyura, managing director at Boathouse Hua Hin Co., Ltd. who can be proud to say that Boathouse has stood its test of time. By drafting in the industry experts to conceive and build the 29 acre beachfront residential complex, Boathouse is as popular today as the day when the ribbon was cut at its grand opening.

Situated at the border of Hua Hin and Cha-Am, a firm favourite weekend getaway for Bangkok’s city folk, Boathouse was naturally always going to be a hit. Hua Hin has more restaurants, golf courses, and attractions to shake a stick adding to its appealing white sandy beach resort status. Boathouse has this all within easy reach but it’s geographic location bordering Cha-Am means it is that little bit closer to Thailand’s capital, perfect for avoiding holidaymakers traffic that can be sometimes associated to Hua Hin. It also lies one kilometre south of Dusit Thani Hotel and seven kilometres north of the King’s Summer Palace.

Location aside, it is the thought and planning that was required that has made Boathouse a clear winner. Investors’ needs have been of utmost importance from the outset to ensure the development’s longevity. Half of the total land area was set aside for communal facilities for the tenants, which in most developments only accounts for 30 percent. The children’s play area has been designed so that the condominium residents can see their children from their own balcony. The gym is situated by the beach for fitness fanatics to workout while looking across the Gulf of Thailand, and there is even a pet hotel for the residents to check their beloved four legged family members into.

The swimming pool concept alone is a triumph. A central focus, it snakes through the resort down to the impressive 80 metre beach frontage with infinity edge pool and past the villas and condominiums where residents can hop in from their lawn area. In places, the road lies beneath the pool and looking through the transparent pool bottom gives drivers a glimpse of the clear blue waters and swimmers as they glide overhead.

Not only do the facilities – restaurant, tennis courts, club house, library, kids club – create places of social activity, but the management of Boathouse plays a role too, in addition to ensuring that the properties increase in value. A priority for Tankeyura as Boathouse’s community feel is achieved by happy residents, 20 percent of whom are foreigners, so it is vital that the management company can serve them. This is why he has employed world renowned property firm, Knight Frank, to look after the estate and condominium, as ensuring the successful day-to-day running of such a resort can be complex.

Boathouse was built to give residents a good level of living, which has been achieved and continues to happen. For new investors, unlike purchasing a property off plan where vision is needed, Boathouse is tangible. The buildings look comfortable in their surroundings and the greenery is well established. “You can touch it, walk on it. You can feel it and breathe it,” says Tankeyura. It is plain to see that the formula behind the development is working, after all success is always about being one step ahead of the game.